The Big Society website features a Blog and a link to the Big Society Twitter Account. There is also a Facebook page here. There are over 9000 followers on the Twitter account at the time of writing as well as over 600 tweets and so this has been an effective medium in the campaign. Twitter is very easy to use and is also very flexible. As a result it is very easy to get an understanding of the message that is being communicated by scrolling through the tweets and clicking through to the links. The tweets link to competition news, organisations that assist with fundraising, Big Society events and media items. The tweets also give an impression of the personality of the people behind the campaign. On the blog, Lord Wei writes about why he joined the Big Society Network and he is now advising the Community Foundation Network. There is another interesting post on a Green Paper for commissioning which also appears to be an important part of the Big Society structure. The reader is introduced to the Nexters in this post. The Nexters are social entrepreuners who facilitate community engagement through innovative service development. Contributing to the Big Society there is also political philosophy in the form of ‘The Politics of Optimism’ (which can be downloaded here). It will be interesting to see if the website mirrors the development of the Big Society with links to other areas of relevance on the web. There is a lot of material here and although the Big Society appears to be taking shape elsewhere in subtle forms (see Appendix), there is a sense that the Big Society concepts are supported by a structure composed of several sophisticated networks. Theory and practical implementation in the form of networks will be an important part of the Big Society. However it will now be interesting to see how society responds, how the sense of ownership develops and how and where the learning process occurs in society.
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