There is an interesting TEDx talk by Timothy Mullett at the University of Nottingham. In this talk he gives us insights into decision making by looking at key research studies. The theme permeating the talk is how we use comparisons to make decisions. Neuroimaging findings further clarify how the brain might be making these comparisons. The examples cover visual perception and assessment of numerical values. The insights also lead to sensible advice for improving decision-making.
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